MT/Measurement

Google Ads · DV360 · freelance · Croatia

Freelance Google Ads and DV360 specialist in Croatia

I'm Mihael Turkalj, available now for freelance and contract work through my own practice, MT-MEASUREMENT (Croatia, EU VAT ID HR18247511346). Five years at Omnicom Media Group running Google Ads and Display & Video 360 for enterprise brands, hands-on in the accounts, with the measurement underneath them as my second discipline.

  • Available now
  • Remote · CET
  • Croatia (EU)
  • EU VAT ID HR18247511346 · direct invoicing
Email me →Book a 20-min call

01Google Ads

  • Campaign types

    Search, Performance Max, YouTube, Display, Demand Gen and App campaigns, five years as my primary discipline. Google Ads Editor in daily use.

  • Bidding and budgets

    Smart bidding (tCPA, tROAS, Maximise Conversions, portfolio strategies), budget pacing and account structure.

  • Testing and query work

    Query mining, and audience, creative and bidding tests run as controlled campaign splits.

  • Scale

    6–8 concurrent accounts across multiple markets, with 20–30 individual Google Ads accounts on the largest client alone.

02Display & Video 360

  • Hands-on in advertiser accounts

    Display and YouTube through DV360 for two global brands, from setup through in-flight optimisation and reporting, at 10–15 concurrent campaigns a month on the larger one.

  • Deals

    Programmatic Guaranteed, Preferred Deal and PMP line items alongside Open Exchange.

  • A weather-triggered campaign

    Creative rotating on live forecast conditions through automated line-item logic.

  • Retargeting

    Criteo for dynamic retargeting.

03Proof you can check

  • The first AI agent in the agency

    Built on Google's adspace_agent framework: campaign structures stood up through the Google Ads API, optimisation recommendations generated with Gemini, in daily use in my team, then narrowed to the cases where it beat a person on speed and cost.

  • Brand safety against the brand's own rules

    A Python tool that resolves YouTube placement exports to channels via the YouTube Data API and has a language model judge each channel against the brand's own written safety guidelines, returning a paste-ready exclusion list.

  • Certifications

    Google Skillshop: Display & Video 360 (2026), Google Ads Search, Display, Video, Apps and Measurement, Performance Max, and Google Analytics.

  • The measurement underneath

    GA4, Google Tag Manager and Consent Mode v2, so the campaigns bid on numbers that hold up. More on the GA4 and GTM page.

04Experience

  • Omnicom Media Group, Zagreb · 2021–2026

    Performance Marketing Specialist (05/2024–07/2026), Junior Performance Marketing Specialist (10/2021–05/2024). Brands: McDonald's, Red Bull, NIVEA, Podravka, Nissan, Renault, Bosch, Vivax, Glovo, Neostar, Auto Zubak and Lonci i Poklopci. Technical reference for a team of seven; mentored the students and juniors who joined.

  • MT-MEASUREMENT · since 10/2026

    My own practice: Google Ads and DV360 audits, setup and day-to-day management, with the measurement layer underneath.

05Questions

Are you available for freelance work?

Yes, available now, remote on CET, for teams and agencies across the EU. I invoice through my own practice, MT-MEASUREMENT, a Croatian sole proprietorship with EU VAT ID HR18247511346.

Can you take over an existing account?

Yes. Audit first: the structure, the data sources, the tracking and Consent Mode. Conversion-based bidding comes after the measurement is right.

Do you work with agencies?

Yes. I work as your subcontractor on a white-label basis, so the client relationship stays with you, or I contract directly with your client, whichever you prefer.

Which DV360 deal types have you worked with?

Programmatic Guaranteed, Preferred Deal and PMP line items alongside Open Exchange, in advertiser accounts, for display and YouTube.

Do you run Meta Ads too?

On smaller accounts. My main disciplines are Google Ads and DV360, and the measurement underneath them.

06Also

Let's talk
measurement.

mihael.turkalj1999@gmail.com →
Book a 20-min callDownload CV

+385 99 276 5670 · LinkedIn · GitHub · MT-MEASUREMENT, a Croatian sole proprietorship with EU VAT ID HR18247511346