MT/Measurement

Looker Studio · Supermetrics · BigQuery · remote, EU

Looker Studio reporting consultant for multi-market marketing data

I'm Mihael Turkalj. Through my own practice, MT-MEASUREMENT, a Croatian sole proprietorship with EU VAT ID HR18247511346, I build reporting systems in Looker Studio for brands and agencies, remotely on CET. At Omnicom Media Group I built and ran the reporting layer for a multi-brand FMCG client: more than a hundred dashboards a year, used directly by the client, in place of a manual spreadsheet-to-slides cycle.

  • Available now
  • Remote · CET
  • Croatia (EU)
  • EU VAT ID HR18247511346 · direct invoicing
Email me →Book a 20-min call

01What I build

  • One data model across markets and brands

    Supermetrics and native connectors pulling the platforms and markets into one model, with the same metric definitions for every brand, so a number means the same thing in every report.

  • Dashboards people use directly

    Looker Studio on top of the model: one place, refreshed on its own, so nobody rebuilds the numbers by hand.

  • Paid media in one view

    Google Ads, DV360, GA4 and other platform exports blended in one place.

  • KPI reporting

    CPA, ROAS, CTR, conversion rate and pacing, defined once and reported the same way everywhere.

  • BigQuery and SQL

    SQL on the GA4 BigQuery export when the interface is not enough.

  • The measurement underneath

    A report is only as good as the conversions behind it, so GA4 and Google Tag Manager are checked first. More on the GA4 and GTM page.

02How I work

  1. Audit the sources

    Which platforms, markets and exports exist today, and where the numbers already disagree.

  2. Agree the definitions

    One set of metric definitions, written down and agreed before anything is built.

  3. Build the model

    The connectors and the data model first, then the dashboards on top.

  4. Check against the source

    Every report checked against the platforms it comes from before it is handed over.

  5. Handover

    Documented so your team can run it without me.

03Proof you can check

  • Multi-market reporting

    At Omnicom Media Group: one data model for a multi-brand FMCG client, the same metric definitions for every brand and market, and more than a hundred Looker Studio dashboards a year used directly by the client.

  • A master's thesis on dashboards

    My master's thesis at Algebra University was on dashboards for multi-channel analytics.

  • The Metrics Kitchen

    A game from my web lab on how 35 Meta and Google Ads metrics are calculated, from their ingredients. Play it.

04Questions

Which data sources can you bring together?

Google Ads, DV360, GA4 and other platform exports, through Supermetrics and native connectors, and BigQuery where the GA4 export is needed.

Do you work with agencies?

Yes. I work as your subcontractor on a white-label basis, so the client relationship stays with you, or I contract directly with your client, whichever you prefer.

How do you invoice?

Through my own practice, MT-MEASUREMENT, a Croatian sole proprietorship with EU VAT ID HR18247511346, for an agreed scope and its deliverables.

How do we start?

Email me or book a 20-minute call. The first step is usually a look at the sources and reports you already have.

05Also

Let's talk
measurement.

mihael.turkalj1999@gmail.com →
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+385 99 276 5670 · LinkedIn · GitHub · MT-MEASUREMENT, a Croatian sole proprietorship with EU VAT ID HR18247511346